Why supporting carers is good for business
Carers are a huge part of our society. They are in our workplaces, supply chains and communities. That’s why it’s important to show that supporting carers isn’t a handout of a “nice to have” gesture, it is actually a smart business choice that has wider benefits.
Analysis from Carers UK showed nearly 2.5 million people in employment were providing unpaid care in 2021, with 433,000 providing significant levels of care.
That means a large proportion of the population is juggling work alongside caring for a family member or friend. Often people don’t even call themselves carers, they are just looking after someone.
Without the right support, carers in the workforce are more likely to experience stress and burnout. This can then lead to reduced productivity, increased sickness and difficult decisions about reducing hours or leaving work completely. For businesses, this means a loss of talent, higher recruitment costs and low morale.
Supporting carers helps businesses retain skilled, experienced employees who might otherwise be forced out of the workplace.
We know that when carers are supported, the ripple effect extends far beyond the individual.
For example, giving access to advice, emotional support and practical help reduces pressure on carers allowing them to better balance work and caring. Employees who feel understood and supported are more likely to stay loyal to their employer, reducing turnover and recruitment costs. Carers UK estimates 600 people leave work every day to care for someone.
Carers who are less overwhelmed will be able to contribute more at work.
Also, supporting carers helps reduce demand on public services creating a more resilient economy which in turn benefits businesses.
At North Tyneside Carers’ Centre, we pride ourselves on providing advocacy, support and training and information that helps carers to navigate their role.
As with a lot of things, demand for our services continues to grow. This is where businesses can make a meaningful difference.
This includes:
Fundraising and donations – from charity of the year partnerships to fundraising or even providing an experience for carers, financial and in-kind support helps us to continue delivering essential services.
Awareness and advocacy – businesses can help carers by using their own platforms to raise awareness of issues that affect carers. This helps reduce stigma and encourages carers to seek support.
Employee engagement – supporting carers externally sends a powerful message internally and shows your staff that you understand their real life challenges and care about their wellbeing.
By supporting carers and organisations that support them, businesses invest in a healthier workforce, stronger communities and a more sustainable future.
If you would like to know more about how we work with businesses, get in touch.
0191 249 6480